Tuesday, August 25, 2009

Shifting Standards of Danger

This blog post seems too rich not to share. It's from a historian's blog that I frequent, and reveals some of the most, um, interesting marketing techniques used by companies in the 1950s. And by companies, I mean the ones who sell cigarettes and soda. For instance, she uncovered a print ad in which 7UP explains why it has "the youngest customers in the business," and accompanies the text with a drawing of a 9-month-old drinking 7UP from a glass bottle.

Needless to say, these kinds of ads would not go over well in today's Babies 'R' Us.

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