Branding and Marketing

Our friend Katie (aka "Alice's Mommy") wrote us this morning with a story too funny not to share. She has graciously agreed to let me post her e-mail (subject: "out of the mouths of babes"), which I do in full:

Alice and I were reading our copy of "Alice and Nicholas" this
morning, and Alice looked at the picture on the first page, in which N
is wearing an argyle sweater vest, and said "That's Joe's shirt!!"

I may be typecast, but at least I'm known for something ... and Alice has me pegged exactly right.